Video: AR and VR are changing shopping experiences

virtual reality cognizant

To thrive in a digital world marked by heightened consumer expectations for hyper-personalisation and instant gratification, retailers are experimenting with augmented reality, virtual reality, 3D modelling and other related technologies.

Cognizant discusses the digital retail theater (DRT) concept and how to stoke brand loyalty and create more immersive, unique and emotionally engaging/rewarding shopping experiences.

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