Webinar : Building a winning digital strategy in retail – 22nd July 2021, 3 PM BST

Building a winning digital strategy in retail to outsmart your competition

 22nd July 2021 at 3:00 PM BST (10 AM EST)


All of us at Software Testing news are very proud to announce the next webinar in our 2021 series of webinars to be hosted on our digital platforms in the coming weeks and months.

To continue our series, we are then delighted to introduce our new webinar ‘Building a winning digital strategy in retail to outsmart your competition’, featuring standout experts in the industry, sponsored by Keysight Technologies.

This webinar will highlight how intelligent user-centric test automation enables retailers to provide a flawless digital experience across all channels, ensuring conversion rates and revenue increase, while cart abandonment goes down.

In this webinar, you will have the incredible opportunity to:

  • Learn how digital adoption has massively increased across consumers of all ages, making retail even more competitive than before.
  • Understand what retailers can do about it, especially as e-commerce continues to boom, making the online user experience more critical than ever.
  • Hear about the key areas retailers can improve to deliver consumer-driven omnichannel experiences that will convert and retain more customers.
  • Learn how can retailers achieve this by implementing user-centric test automation, retailers can break down barriers between channels and adapt to changes in consumer demand to deliver an immersive experience wherever their customers are.

You will also get to discover how test automation and specific types of testing can enable digital experiences that increase loyalty and revenue.



Philip Curran

Philip founded and heads up the Quality function in eShopWorld. eShopWorld is an eCommerce & logistics company that partners with some of the world’s top retailers, winner of the Deloitte Fast 50 a record-breaking 3 years in a row. He initiated the quality strategy that has driven CI/CD adoption in eShopWorld, has grown his team from a single functional QA to 40+ covering Functional, Performance, Automation, and UAT.

He has a transformational mindset to software quality and promotes a more holistic approach to it. Striving to instil the idea that quality is everyone’s responsibility as opposed to merely laying it at the feet of QA. In pursuit of this goal, he has run a cross-company Excellence program to promote Excellence for the mind, body & soul.


Matthew McConnell

Matthew is the Account Director at Keysight.

He is dedicated to innovate and accelerate test automation for Agile, DevOps, and Continuous Integration/Continuous Delivery.


Humza Ahmad


As a Solutions Architect at Keysight, Humza’s previous experience as a technical consultant and account manager supporting S&P 100 companies makes him a trusted advisor to all prospects and customers.

Humza is responsible for driving and managing technology evaluation and validation during the sales process, ensuring Keysight’s Eggplant test automation solution delivers the desired technical benefits and business outcomes.


If you are interested in attending, Register HERE.


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