In collaboration with retail partners, Singapore Airlines (SIA) is to launch a blockchain-based loyalty wallet for frequent customers.
KrisFlyer, the digital wallet app for loyal flyers, will be enabled via blockchain technology; using its own private blockchain for partners and merchants.
Members of SIA’s KrisFlyer frequent flyer programmes will have the opportunity to use ‘digital KrisFlyer miles’ for transactions at participating retail merchants.
CEO at SIA, Goh Choon Phong, said in a press release: “This groundbreaking development in which we will be using blockchain technology to ‘digitalise’ KrisFlyer miles is a demonstration of the investment we are making to significantly enhance the digital side of our business for the benefit of our customers.”
The new cryptocurrency app is to be launched within the next six months.
Written by Leah Alger