Sainsbury’s and Accenture use cloud data to enhance customer experience

Sainsbury’s is taking advantage of Google Cloud to put cloud data at the centre of its customer offering to deliver the best possible shopping experience and product offerings.

In partnership with Accenture, Sainsbury’s commercial and technology teams are building cutting-edge machine learning solutions on Google Cloud Platform (GCP) to provide new insights on what customers want and the trends driving their eating habits.

The new solution relies on cloud data from multiple structured and unstructured sources and cloud-based analytics tools to ingest, clean and classify data, with a custom-built front-end interface for internal users to navigate through a variety of filters and categories.

Now able to gain advanced insights in real time, Sainsbury’s has been able to develop predictive analytics models to spot trends and adjust inventory, providing shoppers with a better experience.

Group CIO of Sainsbury’s, Phil Jordan, said of the impact of the project: “The grocery market continues to change rapidly. We know our customers want high quality at great value and that finding innovative and distinctive products is increasingly important to them. With the help of Google Cloud Platform, we are generating new insights into how the world eats and lives, to help us stay ahead of market trends and provide an even better shopping experience for our customers.”

Adrian Bertschinger, managing director for retail, Accenture, said: “This project is also a great example of the successes our customers have when they work with our partners. We’re delighted to partner with Google Cloud to help the Sainsbury’s Commercial team apply predictive analytics to the identification of new and emerging trends in grocery.

“The food sector is experiencing significant, rapid disruption, and this new, cloud-based insights platform will help Sainsbury’s identify trends much earlier and adapt their product assortment in a faster, more informed way—all for the benefit of customers.”

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