Organisations to spend more on social and collaborative software

According to a new report by Gartner, there will be an increase in spending on social and collaborative applications and software as organizations have to keep their remote workers connected in the next year or so.

Indeed, it was stated that videoconferencing tools such as Zoom, Microsoft Teams, and Cisco Webex were the main applications used in 2020, but there weren’t the only ones. Other types of platforms that are able to connect workers and facilitate ad-hoc communications and interactions have gained importance as well.

The report showed that revenues in collaborative work management, enterprise social networks, and employee communication software are expected to rise up to $4.5 billion in 2021, which would be a 17% increase from 2020. Indeed, it was reported that revenues will increase by double-digit percentages each year due to the shift to remote work.

Moreover, it was also noted that collaborative work management tools became the key driver of revenue growth, as we witnessed businesses seeking to digitize non-routine task management and coordination processes. Besides, the report highlighted that collaborative and social functionality will be more and more embedded into CRM, HR, and ERP business applications.

The study predicted that 65% of enterprise application software will include collaboration features in their products by 2025.

As remote work is expected to remain for a little while, it is essential that more collaboration products get integrated into packaged business applications.

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