Microsoft’s London flagship store opens to the public
Microsoft’s new London flagship store has opened to the public. This is the first physical retail store for Microsoft in the UK, and is located on London’s Oxford Circus and comprises 22,000 sqft of retail space over three floors.
Microsoft’s chief marketing officer, Chris Capossela, UK chief executive, Cindy Rose, and senior store manager, John Carter, welcomed the public at the opening, with Rose saying the store was a “symbol of Microsoft’s enduring commitment to the UK”, and that it allows people to “experience the best the company has to offer”.
People had begun queuing along Regent Street from 7am and, upon entry, were able to view and interact with Microsoft’s Surface devices, HoloLens, Xbox Gaming Lounge and sit in an F1 McLaren Senna racecar, all on the ground floor.
Microsoft handed out free T-shirts and Xbox Game Pass codes to people in the queue, while the first 100 visitors to buy a Surface Pro 6 were also given a free limited edition Liberty Surface Type Cover.
Microsoft says the enterprise area on the second floor is a place to support, train and grow businesses in their digital transformation journey. Microsoft has on-hand product advisors and cloud technicians to help customers discover, deploy and use Microsoft 365 and other resources to solve business challenges such as AI, data security, collaboration and workplace efficiencies.
This floor also contains an area for hosting events, as well as meeting rooms and a ‘showcase space’ for demonstrating how customers, including Carlsberg and Toyota, are digitally transforming.
Microsoft’s London flagship store serves to bolster the company’s customer offering and seeks to capitalise on its recent strong growth and expansion.