Google is to ban all cryptocurrency adverts in a bid to prevent “emerging threats”.
Last year, the American multinational technology company added 28 new advertiser policies and 20 new publisher policies to help stop threats and improve the ads experience online.
Scott Spender, Google’s director of sustainable ads, said in a blogpost: “We updated several policies to address ads in unregulated or speculative financial products like binary options, cryptocurrency, foreign exchange markets and contracts for difference (or CFDs).
Malvertising and phishing scams
“As consumer trends evolve, as our methods to protect the open web get better, so do online scams.
“Improving the ads experience across the web, whether that’s removing harmful ads or intrusive ads, will continue to be a top priority for us.”
Google also revealed that it removed more than 3 billion adverts, 90,000 websites and 700,000 mobile apps last year, because of it violating its policies through malvertising and phishing scams.
Written by Leah Alger