Acreto explains how Facebook is integrating the Internet of Things (IoT) to collect granular data from hundreds, if not thousands, of sources per tracked individual.
“We got interested in Facebook when we realised they have pinned their strategic future on integrating with IoTs,” says Babak Pasdar, Certified Ethical Hacker and CTO of Acreto IoT Security, in a press release.
According to Acreto’s findings, Facebook is intrusive for users and non-users alike, including providing extensive data on the social’s features such as the seemingly benign “Like”, “Comment” and “Share” buttons.
The IoT security start-up found the social media giant, which has 2.2 billion active users, has on patents for surreptitious measurements of subtle body movements, to determine if two people know each other and how well.
The company also studied how Facebook follows a person as they hop between different sites and devices.
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This brought Acreto’s “extensive dossier” to light; a source which outlines Facebook’s history with the truth that has spanned multiple investigations on collection and dissemination of personal information.
Acreto is also working on its new technology that prevents IoT-based direct and indirect data leaked from Facebook and other data collection platforms such as Google.
“It’s not surprising that many in cybersecurity consider Facebook as spyware – albeit sanctioned spyware, but spyware none-the-less,” continues Pasdar.
He also notes that people who use Facebook already have a sense they’re giving away personal information and that he’s shocked at the volume of data Facebook collects on non-users.
Written by Leah Alger