Using a Google Home and Google Assistant smart speaker, Argos has launched a “voice shopping” service which allows consumers to reserve products from the retailer’s local store.
Argos shoppers will have the ability to ask Google Home and the smartphone app Google Assistant to check product availability and reserve items. All shoppers need to do is browse the company’s website or catalogue to hunt for the product they want.
To date, Argos is the first retailer in the UK to design a shopping service via Google’s assistant platform. Nevertheless, the British catalogue retailer will face competition from Amazon, the producer of the voice-controlled speaker, Amazon Echo.
“This launch is step one and I don’t expect to turn on the app and suddenly double our sales”, John Rogers, Chief Executive, Argos, told the BBC.
“But I expect people will use it and experiment with it – and if we can make it a seamless process, you can see why people would want to use it.”
Argos is owned by supermarket giant Sainsbury’s which also faces competition from the likes of Amazon.
Written by Leah Alger