A recent report titled ‘Appetite for Adventure’, released by TIGA, the network for game developers and digital publishers, revealed that almost a quarter of all games developed in the UK by development studios in 2015 were in the genre of action/adventure.
An appetite for adventure
The report is based on extensive research of nearly 200 games released in 2015 by 154 UK studios, and it found that action/adventure made up 24% of all the games released, making it the most popular genre of game released in 2015.
“TIGA’s report reveals three principal findings. Firstly, UK developers have an appetite for adventure: almost a quarter of all games examined in our report were action and adventure games. This is due to the popularity of the genre amongst consumers and developers,” said Dr Richard Wilson, TIGA CEO.
Developers stated that focusing on a particular genre and establishing a reputation for that genre of games is what will make you a success, and as the research shows, action/adventure is a genre many UK studios are focusing on.
What platforms are developers using?
iOS devices and Windows desktops were the most popular platforms used by UK studios in 2015 with them accounting for a combined 41% share of all game releases at a near even split. The research also found that 17% of all games released over the last year also appeared on Android, making it a popular platform also.
Dr. Richard Wilson said that game developers are using these platforms as they “are relatively easy for developers to access and they offer a significant consumer base,” and it’s these large consumer bases that entice developers along with the open stores that iOS, Windows and Android offer.
Adapted from a press release by Jordan Platt