According to data compiled from Thinknum, Apple is seeking to fill more software jobs than hardware roles for the first time in years.
Thinknum’s research shows that the company is hiring more staff for its “software and services” division more than any other category, including listings for its hardware division.
As of February 27th, 2019, Apple had nearly 1,400 jobs related to software and services, while it was searching for just over 1,000 hardware engineers.
Retail job openings are the third most-in-demand position with around 400 job vacancies currently posted.
Since 2016, Apple’s most-in-demand job category was Hardware Engineering, but in the third quarter of 2018, Software Engineers became the most-in-demand job.
The news comes at a time when Apple is focusing more on its expanding its portfolio of services such as the App Store and Apple Music.
Apple is reportedly planning to introduce its subscription-based news and video services at an event later this month.
Particularly, in the last couple of years, Apple has been placing a greater emphasis on the development of its machine learning and Siri products under the new AI chief, John Giannandrea.
In total, there are more than 1.4bn active apple devices in the entire world. Of those devices, 900m are iPhones.
An oversaturated market, coupled with rising costs of new devices, has led to lower demand for some of Apple’s products.
Apple issued its first warning in 16 years due to “fewer iPhone upgrades” than it expected.
Apple’s renewed focus on services follows a warning call from Tim Cook, who blamed the China-US trade row for the lacklustre iPhone sales.