Cambridge Analytica parent firm fined for ignoring data enforcement notice

Cambridge Analytica’s parent company, SLC Elections, has been hit with a fine of £15,000 for ignoring a data enforcement notice from the Information Commissioners Office (ICO), according to a Guardian report.

The ICO ordered the company to respond to a request after Professor David Carroll, who is a U.S citizen, filed a complaint.

Mr. Carroll was one of the million whose data was collected from many different sources connected to the company.

Data enforcement notice

The company pleaded guilty to violating the Data Protection Act and failing to comply with ICO’s legal notice that was issued last May.

“This prosecution, the first against Cambridge Analytica, is a warning that there are consequences for ignoring the law,” Information Commissioner Elizabeth Denham said in a statement.

Mr. Carroll requested a copy of his data in January 2017 to provide him with data they had on him.

SLC later provided him with a copy of his data, along with a document containing predictions about him and his political views. 

However, Mr. Carroll felt that the company was holding back information. When he felt that their response was incomplete, he issued a complaint to the ICO, with the regulator demanding more information they had on him.

SLC refused to co-operate with ICO investigation

SLC ignored this order, forcing the ICO to launch an investigation against the company.

“Wherever you live in the world, if your data is being processed by a UK company, UK data protection laws apply,” the UK’s Information Commissioner, Elizabeth Denham said.

On issuing the enforcement notice last May, Denham said SCL had “consistently refused to co-operate with our investigation” and refused to answer the ICO’s questions on the data it held on Professor Carroll: “what they had, where they got it from and on what legal basis they held it”.

The regulator said it will continue to investigate the firm over its use of users’ data.

It has already issued Facebook with a fine of £500,000 for its role in the Cambridge Data Analytica Scandal.

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