After months of testing in several different markets, app-based grocery delivery service Instacart has announced that it will launch its services in cities across the US, according to a TechCrunch report.
Instacart will offer their services with a wide variety of grocery store retailers, including – Aldi, Cub foods, Price Chopper, Publix, Schnucks, Smart & Final, Sprouts, Food Lion, and Top Friendly Markets.
Instacart will allow customers the convenience of both delivery and pick-up options, similar to the way Amazon grocery stores and Prime Fresh conduct their delivery service.
Instacart pays a mix of contractors and employees to pick, pack, and deliver shopping goods within a few hours of a customer’s online purchase.
Instacart said that they will continue to work with existing and new retailer operators to improve the quality of its services.
All options – whether it’s a pick-up or a delivery order – are available on the existing Instacart website or on their mobile App for Android and i0s.
Their services are currently available to more than 70% of U.S. households, in all 50 states, and more than 50% of Canadian homes.
Instacart announced last month that it managed to raise $600m in new funds, and add a number of grocery stores to its platform by 50% to 300.
In August, Instacart and Kroger Co., one of the nation’s top grocery retailers, also expanded their partnership to add 75 additional retailers to its roster of cities.
The expansion is expected to increase Kroger’s delivery via Instacart by 50%.